LOS ANGELES–(BUSINESS WIRE)–Muscle Flex Inc. (www.MuscleFlex.com) (Pink Sheets:MFLI – News) announced today that it has reviewed the first edits of The Complete Package™ (www.TheCompletePackageTV.com) Reality TV Show pilot and opening episode as well as the two-minute sizzle reel and has exceeded its expectations in every measure. TLK Fusion (www.TLKFusion.com), BRAVADA / Muscle Flex’s partner in The Complete Package which includes Wesley Morris Entertainment (www.WesleyMorris.com), have been engaged in substantive discussions with a number of high profile Hollywood entities and power brokers with regards to The Complete Package and have received a tremendous degree of interest. As well, a growing list of high profile national media and nationally syndicated talk shows and programs have requested and are awaiting copies of the two-minute Complete Package sizzle reel which shall be released to the media and the public. The release date of The Complete Package sizzle reel is expected the week of March 15th.

“The strategy has always been to develop the most compelling and intriguing pilot for The Complete Package – and we’ve done it – there is no show out there like this!” replied Tracy Keyser, Co-President of TLK Fusion. “To be successful in Hollywood you have to do things right the first time and get the right people involved at the right time. We knew that when Danny Alex brought The Complete Package reality show to Ken and I that the show and its concept had amazing potential and that TLK Fusion could deliver the right high powered Hollywood insiders to make a show of this caliber a ‘reality’ as well as a success. When you introduce The Complete Package to someone it immediately captures their imagination as to the show’s relevance and entertainment value – and I mean ENTERTAINMENT you have to see to believe! We are very proud of the project.”

Danny Alex, BRAVADA / Muscle Flex CEO and creator of The Complete Package, replied, “What I want people to understand is with The Complete Package we are not only creating a television reality show but a franchise. There are so many things planned around the show and BRAVADA / Muscle Flex and its partners, TLK Fusion and Wesley Morris, are moving at an accelerated pace to make The Complete Package a success. When people see The Complete Package two-minute sizzle reel, I have no doubt that they will catch the same excitement that we have!!”

The Complete Package pilot and opening episode incorporated a number of dramatic elements such as the Truth Booth, hidden spy cameras, roving action cameras along with our “Man amongst the Ladies” host, Manny Streetz which brought out the very best (and worst) from the contestants vying for a spot in The Complete Package television reality series.

The Complete Package™

The Complete Package is a new reality television show that merges sex appeal, style, attitude and business savvy. The Complete Package winner will be selected on: Beauty, Charisma, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart and will represent and be the face of BRAVADA International for one season.

The Complete Package will redefine what sexy is in America. The 10-15 episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into hair, make-up, wardrobe, and attitude to standout from the rest in a Beverly Hills, 90210 setting? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight, The Complete Package.

About Muscle Flex Inc. / BRAVADA International Ltd (www.MuscleFlex.com)

Muscle Flex / BRAVADA is a leading edge media, fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

www.BravadaLtd.com
www.MuscleFlex.com
www.MuscleFlexVATA.com
www.TheCompletePackageTV.com
www.BuyTheBeagle.com
www.GetTheBUDDY.com
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex
www.youtube.com/MuscleFlexTV

LOS ANGELES–(BUSINESS WIRE)–Muscle Flex Inc. (www.MuscleFlex.com) (Pink Sheets:MFLI - News) announced today that it will develop its direct response television infomercial business exclusively under its health and fitness brand, Muscle Flex. Muscle Flex will become a “grittier” and “edgier” health and fitness brand within the company (BRAVADA International Ltd) that will be marketed to a demographic pre-disposed to an aggressive health and fitness lifestyle. The direct response infomercial business shall form an integral part of the Muscle Flex brand and will utilize a “hard” sales (call to action) approach in the design, marketing and feel of its DRTV and online marketing strategy. Through its trademarks and related intellectual properties, the company unequivocally owns “Muscle Flex” throughout the health and fitness idioms and believes the best way to maximize on the “Muscle Flex” brand is to market its products and services exactly as the name suggests; as an edgy and fitness focused brand. BRAVADA International Ltd will be the name of the parent company and the BRAVADA™ brand will engage in television, media, lifestyle and other related businesses on a macro scale. Additional details regarding the corporate and brand configuration shall be provided in a subsequent news release.

Muscle Flex currently has two completed infomercials: The Beagle StepFit™ (www.BuyTheBeagle.com) and The BUDDY™ Tablet Caddy (www.GetTheBUDDY.com), along with significant product inventory for both. Muscle Flex has also been developing a third product offering for its infomercial business in the much more edgy style and feel. This new Muscle Flex fitness product will be sold via a television infomercial with a comprehensive exercise guide and possibly a video exercise DVD. Muscle Flex expects to retail this new fitness product for under $29.95. Details shall be disclosed shortly. The Beagle StepFit as well as The BUDDY Tablet Caddy infomercials are being re-developed to be synonymous with the new edgier and gritty Muscle Flex brand. The Muscle Flex “drive to the internet” approach will remain an integral part of the overall strategy where the “Muscle Flex Online Shopping Mall” shall provide a wide selection of Muscle Flex branded as well as other third party branded product offerings.

“It was a fairly simple decision to make as the name ‘Muscle Flex’ immediately conjures an image of a much more aggressive health and fitness lifestyle and this is exactly how we will market the brand,” commented Danny Alex, CEO of BRAVADA / Muscle Flex. “We will use edgier graphics, edgier marketing, edgier TV infomercials and a much more focused approach to the health and fitness lifestyle with the Muscle Flex brand. We wanted to segregate the ‘Muscle Flex’ brand from the parent, BRAVADA, so it could autonomously and without inhibition, engage in this polarized ‘fitness’ ambition without affecting the overall corporate identity. When you think of Muscle Flex you think of something a little more hardcore and that is what we will define the brand as, an edgy health and fitness brand.”

Recently Muscle Flex Inc. / BRAVADA began a corporate name change and “brand” restructuring to segment the component parts of its business. The name of the company is being changed to BRAVADA International Ltd from Muscle Flex Inc. with Muscle Flex® being the defining health and fitness brand within the company.

BRAVADA / Muscle Flex recently completed the very successful filming of The Complete Package™ TV Reality Show pilot and opening episode (www.TheCompletePackageTV.com). The Complete Package Reality Show will be under the BRAVADA brand as well as any and all media and television projects. BRAVADA / Muscle Flex will be releasing a two-minute sizzle-reel of the Reality Show. The company is currently completing the final edits for the 1 hour pilot and opening episode of The Complete Package and is engaged in discussions with a number of entities with regards to its television airing. Details regarding any developments in this regard shall be provided to investors at a point of time that dictates a material change.

The Complete Package™

The Complete Package, its new reality television show, merges sex appeal, style, attitude and business savvy. The Complete Package winner will be selected on: Beauty, Charisma, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart and will represent and be the face of BRAVADA International for one season.

The Complete Package will redefine what sexy is in America. The 10-15 episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into hair, make-up, wardrobe, and attitude to standout from the rest in a Beverly Hills, 90210 setting? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight, The Complete Package.

About Muscle Flex Inc. / BRAVADA International Ltd (www.MuscleFlex.com)

Muscle Flex / BRAVADA is a leading edge media, fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

www.BravadaLtd.com
www.MuscleFlex.com
www.MuscleFlexVATA.com
www.TheCompletePackageTV.com
www.BuyTheBeagle.com
www.GetTheBUDDY.com
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex
www.youtube.com/MuscleFlexTV

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The Complete Package” and “Bravada” are Trademarks of Muscle Flex Inc.